Just A BARTape

At the heart of our Bar Tape, lies only one emotion - Tradition.

We did not want to fix something which isn't broken. We did not want to complicate this simple touch point between the rider and the bike. The Bar Tape is supposed to give comfort to the palms, it is meant to absorb the noise of the road, and it is supposed to look neat.

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We focussed on longevity (though it hurts in business!) in this product. Our factory jokingly informed us after the final production trial "You are going to regret it because the customer is not coming back to replace this timeless tape!".